How Does Google Count Local Results?

By Dr-Pete

Posted by Dr-Pete

I’ve become a bit obsessed with how Google counts results. You may think it’s easy (1, 2, 3… 10), but add in 7-result SERPs and blended local results, and counting to 10 is no longer a Kindergarten-level achievement. Pictures speak louder than words on this one, so let’s look at an example. Here’s a localized but de-personalized SERP for “orthodontist” — I’ve stripped out everything but titles, display URLs, and pins, to make it easier to parse:

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