Content Writer’s Block: Using Customer Feedback for Content Ideas
If I have anything else, it’s a lot of client experience. More often than not, clients ask, “How can I come up with ideas for my blog?”
While there are tons of ideas and strategies to use, one simple one that most business owners can implement immediately is the use of customer feedback.
There are numerous ways to get feedback (ask in an email, set up a feedback page, have customers fill out a customer feedback card at the brick and mortar, etc.).
Take Note of Patterns
Once you have feedback, you’ll most likely start to see patterns of needs that your customers have that you might not have addressed on your website. Take these questions and comments and address them. Not only will you have solid content ideas to work with, but you’re going to show your customers that you care about their needs and wants. And that goes a long way when it comes to customer satisfaction and retention.
While it’s perfectly fine to build content based on customer comments, there’s no harm in straight up asking them what kinds of content they’d like to see (if you’re a plumber, people might want to know how to do simple things that are outside of their knowledge base, but things that might not be worth your time on a service call. Or, if you’re an independent grocer, your customers might greatly appreciate ‘how to make food last longer’).
Using Your Email List for Content Idea Generation
If you already have a list of customers or buyers, you can send out emails asking them if they have any feedback they can give you. What problems are they facing? Once they get the sense that you’re asking for something that would help them as customers/consumers, many will be more than willing to help out.
If you convey a ‘we’re in it together’ atmosphere, people will be very willing to make suggestions. They won’t all be great, but with a little creativity on your part, you can take a basic idea and turn it into something super valuable to your typical audience.
Survey Your Audience Anonymously
Asking questions and obtaining quite a lot of useful answers will make your content worthwhile while giving you built-in content topics to write about. Some of the questions that you might want to ask are:
‘How do they like the content they have received so far?’
‘What types of content would you like to see?’
‘What questions do you have about products/services?’
‘What types of content do they not like on your site?’
And, if you can incentivize the requested feedback (coupons, discounts, prizes), you’ll get people to send you what you need. Try to keep your survey short and don’t ask for tons of personal details — or, better yet, allow them to answer anonymously.
Meet Your Customers Needs with Content
Having content for content’s sake is almost meaningless. Your content should serve a need, solve a problem, or offer untapped knowledge. Providing your readers with those topics and answers that they truly care about will go a long away — a very long way. You’ll earn loyalty and repeat visits.