Core Values & Culture

‘Culture’ and ‘Core Values’ are terms that get thrown around a lot in today’s version buzz word bingo— but what do they mean and how do they separate Paper & Steam from every other agency?

First, let’s realize that potential clients have a full menu of agencies to choose from — agencies that do great work.

Second, let’s agree that it is our values, culture, and all the definitions of the Paper & Steam brand that will separate us from the herd.

We’re creative and analytical people here at Paper & Steam, and those descriptors are underscored by our core values — and that results in a better company, an enviable workplace, and amazing core products & services.


It’s our underlying values result in satisfied clients and a consistently positive reputation that breed team and individual success.

Absorbing our company values and culture while intermixing your own goals and values that integrate with them will help you and the company excel. We don’t want you to occupy your position at Paper & Steam, we want you to dominate it. While here or anywhere in your life you can always choose to be amazing.

Be a Team of Experts

At Paper & Steam, every person is an expert in a specific area. We allow individual career empowerment, knowing that experts that have freedom to grow their own roles, expand their knowledge and skills and hone their area of personal interest end up making the entire team stronger. We avoid micromanaging whenever possible. Each expert is given empowerment and responsibility to own their contributions, to perfect their participation in each aspect of our process. Sometimes we need to step in, only to reignite creativity and/or straighten out the path to greatness. All in all, this means we’re all doing the thing we love to do, and are challenged to continually make it that much more meaningful.

Collaboration Breeds an Amazing Work Ethic

We mostly have an open office layout. This keeps people on the same level and within close proximity, breeding collaboration and some general tomfoolery. Sure, we plug into our headphones when concentration is needed, but being accessible to others working on the same project saves piles of emails, hours lost to miscommunication… and yes, the occasional stopping of work to discuss anything and everything other than work.

Enjoy Working and Playing Hard Together

It’s the number one rule for building a great company: hire wisely. When we’re looking to add more talent to our team, we run applicants through a series of interviews. You can pass all the technical requirements with flying colors, but if we don’t feel the amazing vibe with you, those occasional long work days aren’t going to be amazing, either. We DO work, and we work hard. Mutual respect for each others’ expertise is complimented by the cohesion of easygoing personalities.

Make and Market the Most Meaningful Work

We’re proud of our work, and have built and marketed some really amazing brands. These things don’t make themselves, though, and launching a well-designed, responsive, engaging campaign takes priority over other things.

Honest & Open

We all aim to be as open and honest as possible, without causing any harm. We will be ourselves, even if that means being occasionally silly, a little less than perfect, and sometimes more than a little dorky. We represent ourselves and our intentions honestly to our coworkers and to our customers.


We believe in sharing this amazing industry knowledge and we will work hard to provide resources, advice, and support to each member of our team. We strive to be as helpful as possible with each other and give back to our amazing community in any way we can, whether in person, on our blogs, and on social media.

Fun, but with a Mission

We’re dedicated to creating and maintaining a friendly, relaxed work environment. We will celebrate one another and our achievements. We will bring fun to our workplace and community in unique and sometimes unexpected ways. If we’re not having fun, we’re doing something wrong. Still, at the end of the day, we’re delivering amazing results.


We will treat others the way we wish to be treated: with respect for their thoughts, feelings, and opinions. We will strive to maintain the highest level of professionalism. We will not participate in or be distracted by gossip, negativity, or insults.

We’ve made it our mission to be respectful of our coworkers, our clients, and our community. We like knowing that we can proudly stand behind our work and our statements.

Be Paper & Steam

We will avoid the assumption that existing norms are always the right path. We choose to create results in a way that challenges stereotypes and the sometimes misguided pre-existing best practices.

We want to make things that are uniquely different, but always with purpose and results in mind. We choose to be the exception to the rule. We choose to be Paper & Steam.